Berliner Fahrradschau


Data Protection Regulations

Our Data Protection Regulations shall provide guidance for the use and the protection of data that you transmit to us by visiting our events and using our websites. The protection of your data and your privacy is of particular importance to us and as a matter of course we comply with all relevant statutory provisions and regulations for data protection. In the sections below we would like to provide you with some information as to how we ensure the protection of your data and which data we collect through our websites for specific purposes:

Access Data

By accessing our websites, BFS Berliner Fahrradschau GmbH in its position as organiser of BERLINER FAHRRAD SCHAU (“BERLINER FAHRRAD SCHAU”) receives the following access data which is stored for protective purposes and that generally allows us to identify you: (1) the country from which you access our websites; (2) the website through which you access our websites; (3) the respective search term if you access our websites through a search engine; (4) our specific websites you access during your visit; (5) your Internet Service Provider; (6) your browser as well as your operating system which you use to access our websites; (7) the files which you download from our websites; and (8) the duration as well as the date and time of your visit on our websites. We may analyse this access data to optimise offers of BERLINER FAHRRAD SCHAU as a whole and to personalise content on our websites for your benefit, e.g. by recognising you as a return visitor on our websites through allocation of an existing data set.

Personal Data

Personal data is information that may be used to determine your identity and that is required for our contractual services, and to verify your identity in connection therewith. Personal data includes information such as your family name, first name, gender, date of birth, your language(s), your postal address, your e-mail address as well as your company and your position within your company. In principle we will only save your personal data in addition to your access data if you voluntarily provide us with such information, e.g. in the process of a registration, in particular, but not limited to trade fairs, exhibitions, conventions, events including respective follow-up events or in connection with the use of any other services offered by us or one of our partner companies, a survey, a contact inquiry, an application for newsletters, or a prize competition. In addition, we will use your personal data only to the extent necessary and only for legally permissible purposes, and for purposes for which you have given your consent. By entering your data you decide voluntarily what data we receive about your company or yourself. Registration through websites of BERLINER FAHRRAD SCHAU or through another registration tool provided by us or by our service partners is reserved for persons of legal age.

Purpose of the Collection of Data

We collect, process or use data for the purpose of the activities and services of BERLINER FAHRRAD SCHAU, in particular for the organisation and administration of respective trade fairs, exhibitions, conventions, and other events and business transactions in connection therewith, in connection with your trade fair visit and accompanying service offers, for information purposes, for advertising related to trade fairs, exhibitions, conventions, and other events as well as follow-up events, for the participation in customer surveys and for the purpose of market research and opinion surveys. By registration through one of our website or in the context of trade fairs, exhibitions, conventions, and other events you give your consent that selected data (including your IP address generated during the online-registration process) may be used for the purposes referred to above. As our fairs and events are highly international, your data may also be submitted to exhibitors located outside the EU/EEA to the extent required. Although we regularly advise our foreign exhibitors to fully implement all relevant data protection regulations, but we herewith expressly point out that countries outside the EU/EEA may not have comparable legal data protection regulations.

Transfer of Data to Third Parties

In order to accomplish our contractual obligations and services we transfer some of your data to associated companies of BERLINER FAHRRAD SCHAU, to selected organisers and promoters of national and international trade fairs, exhibitions, conventions and events (e.g. to make the registration process easier and to avoid multiple-registrations), to exhibitors of our trade fairs and events, and to selected partners that may, inter alia, process your personal data on our behalf. Such obligations and services include, inter alia, ticketing for our trade fairs and events, mailings, services in connection with exhibition stands, and entries in catalogues.

In addition, BERLINER FAHRRAD SCHAU as well as our associated companies, exhibitors and selected partners have the possibility to access your personal data through individual scanning tools and use, process and save any such retrieved personal data to the extent reasonably required for the respective obligations and services if you allow for the scanning of your ticket, and you may, inter alia, receive offers that may be personalised in relation to your special interest so provided by you in your registration, always provided that you allow the respective parties to scan your ticket. It is your free and voluntary decision to allow other parties to scan your ticket. If you allow that your ticket is scanned, you give your explicit consent that the party scanning your ticket (in particular exhibitors) may receive direct access to the data you have provided during the registration process (structural data), except for bank details and credit card information. We shall only be entitled to transfer your personal data to third parties for other purposes than set out above in connection with order data processing as well as in individual cases provided that you have given your prior consent, or to state institutions and authorities within the scope of statutory or judicial obligations. By allowing others to scan your ticket you also give your consent that you may be contacted by the party scanning your ticket in relation to your visit at the trade fairs and events (analogous to providing third parties with a “digital business card”).


Our websites may at times contain links or connections to other websites, e.g. external websites and offers of our partners. We take reasonable care to check such links whereby such external websites usually have separate and individual data protection regulations. Therefore we make expressly clear that we are not responsible or liable for data protection regulations of external websites. Please consult the individual data protection policy of the respective website or the website operator for more information. We are not responsible or liable for content on websites to which we link. Furthermore, BERLINER FAHRRAD SCHAU is not responsible or liable for content on websites with links to our websites.

Prize Competitions / Newsletters

BERLINER FAHRRAD SCHAU and our associated companies respectively as well as our exhibitors and partners may use collected data for own marketing purposes provided that you have consented to such respective uses. Please consult our General Terms and Conditions for further information. Notwithstanding the foregoing we may pass on your data to third parties in the course of services or newsletters of BERLINER FAHRRAD SCHAU.

Use of Cookies

In some areas of our websites we use “cookies”. Cookies are small text files created as protocols during your visit to our websites and stored by your browser on your computer. Our cookies do not contain specific personal data. You may change the functions in your browser so that your browser informs you about cookies, or accepts or declines cookies. Please check the individual setting possibilities of your browser. Most browsers are pre-set to automatically accept cookies, and we reserve the right that websites of BERLINER FAHRRAD SCHAU may only be fully and properly functioning when cookies are unconditionally accepted.

Improvement of Content through Analytics Service

In order to improve our online-services our websites use, inter alia, Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies to help analyse how users use the websites. The information generated by cookies about your use of our websites will be transmitted to and stored by Google on servers in the USA. In case of activation of the IP-anonymisation, Google will anonymise the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. Only in exceptional cases the full IP address is sent to Google servers in the USA and shortened there. On behalf of the website provider Google will use this information for the purpose of evaluating your use of our websites, compiling reports on website activities for website operators and providing other services relating to website activities and internet usage to the website provider. Google will not associate your IP address with any other data held by Google. You can prevent Google’s collection and use of data (incl. your IP address) by downloading and installing the browser plug-in available under the following link: Please note that we use the tool “ananymizeIP” on our websites to ensure an anonymized collection of IP addresses by Google Analytics.

Further information concerning the terms and conditions of use and data privacy can be found under the following links:

Information about the Use of Social Plugins

In some cases we also use social plugins on our websites, e.g. from the social networks “Facebook”, “Google+”, “Twitter”, or “YouTube”. The plugins are, for example, identified with the companies’ logo, comment fields or what are known as “Like” or “+1” buttons. The plugins are often technically operated in the USA or in other countries outside Germany and the European Union, and some are offered via national companies in the European Union. For information about individual social networks or its providers, please visit their respective websites, e.g.,,,, etc.

If you open one of our websites in your browser containing such a plugin, your browser may create a direct connection to servers of the respective provider in the country concerned. In such cases, by incorporating the plugins the provider is given at the least the information that you have visited a certain page on our websites, and potentially further additional information that your browser or the end device you use also may disclose. The content of the plugin is loaded by your browser directly from the provider and incorporated into our websites. If you are registered and have logged in with the provider concerned, your visit can also be assigned to your respective user account. If you interact with a plugin, e.g. if you click on the “Like” button or enter a comment in a form field, your browser will also transmit this information directly to the respective provider where it will be saved and possibly continuously be used and published. Above all, marketing measures of the respective provider and BERLINER FAHRRAD SCHAU are the reason for the collection and use of the data as herein described. You can find further details about this as well as information in relation to your rights and methods by which you can prevent the collection and use of your data in order to protect your privacy in the privacy policies of the respective providers.

If you do not wish a provider to collect your data through our websites you must deactivate the plugins in your browser. If you wish to avoid a link to your user account of a social network you must log out before your visit to our website. If you are not a member of a social network the respective provider may nevertheless track and save your IP address, or place permanent tracking information on your end device, e.g. through cookies, and may analyse your data when you return to the respective website of the provider. By visiting our websites you give your approval to the above provisions.

Right of Revocation / Access Right / Correction / Deletion of Data

Legislature has established a variety of statutory laws and regulations with respect to retention periods and data storage obligations. We will delete your respective data upon expiration of the statutory deadlines. As a matter of course your data will also be deleted if it is no longer required for the intended purpose. According to applicable statutory law you are in addition thereto entitled to revoke your consent for future use of your personal data at any time, and to receive free information about your saved data and, if applicable, you are entitled to request correction, blocking or deletion of your data. Upon receipt of your written request we will promptly correct your personal data, or stop using your personal data, or delete your personal data. Excluded therefrom is data (incl. your IP-address) whose rectification, blocking or deletion would conflict with statutory retention periods, retention periods under the memorandum and articles of association or contractual retention periods, as well as data necessary for the establishment, substantive arrangement or alteration of your contractual relationship with us, or data that needs to be stored for billing purposes or due to other legal reasons for a longer period, e.g. in order to prevent fraud. Notwithstanding the foregoing, we may retain information as long as it is necessary and relevant for our operations. We reserve the right to fully or partially delete or suspend your registration in case of misuse or suspicion of unlawful or illegal acts.

Contact for Data Protection Issues In case of questions about our Data Protection Regulations please contact us by post or e-mail:

BFS Berliner Fahrradschau GmbH
Luckenwalder Strasse 4-6
10963 Berlin

We reserve the right to change or amend our Data Protection Regulations at any time in compliance with applicable data protection laws and regulations. Changes and amendments of these data protection regulations become effective at the time of publication on our websites. Therefore we advise you to access our data protection regulations on a regular basis in order to keep up to date how your data and personal information may be used. If you continue to use websites of BERLINER FAHRRAD SCHAU after we have changed or amended our data protection regulations, you thereby accept the updated version of the data protection regulations. You can access, print, download and/or save our data protection regulations at any time through the following link: Data Protection Regulations.


Last update: October 2016