Berliner Fahrradschau

Company portrait: Campagnolo

A wildfire made in Italy

Most movements or revolutions don’t start with a wildfire or massive public support and neither did Tullio Campagnolo’s quest to improve the cycling experience more than 80 years ago. He had not set out to change the world of cycling but rather, as a result of his passion for cycling and competition, set out to solve a problem that had hindered his competitiveness. His cycling passion, curiosity to find innovative functional solutions and determination to apply them to the bicycle form a part of the DNA that makes up the Campagnolo brand. The dedication to make these products not only functional and durable but also beautiful forms a part of the brand’s soul.

It all started with a quick release skewer but quickly evolved into much more. Just as a forest fire starts with the tiniest spark, the quick release skewer lit a flame inside Tullio Campagnolo that was to grow brighter and more intense with every new product to originate from Vicenza. From the quick release the company moved forward to drivetrains, finding solutions aimed at winning the most heralded of cycling’s events with the best athletes the sport has ever known. With each new product Campagnolo was already working on ways to improve the design and functionality of the next generation of componentry.

Continuous innovation was, is and will continue to be the mantra with which all operations are carried out in Campagnolo. There was no quick release before Tullio Campagnolo and there was no 9, 10 or 11 speed transmission before Campagnolo introduced them. With each and every Campagnolo product comes a great deal of tradition, pride and craftsmanship. Placing a Campagnolo wheel or component onto your frame is a guaranteed improvement in your cycling experience and in doing so the Campagnolo company hopes that you feel the same pride and enthusiasm around cycling as Tullio felt some 80+ years ago at the beginning of it all. #thoseintheknow choose Campagnolo.

At the Berliner Fahrradschau 2017 Campagnolo frame building community by hosting the Best Campagnolo Build contest within the show. Come and see it at the Handmade Area!

serena best logo