SRAM

At SRAM, we know that if a technological advancement clutters the experience, it shouldn’t be called an advancement at all. Because it’s a bicycle. It’s supposed to be simple. To make something elegant to the point where it removes what’s in the way … that’s advancement. And that is the standard we held ourselves to while developing our first electronic shifting system. It’s called SRAM RED eTap.
eTap delivers modern electronics standards to the unique and demanding act of shifting the bicycle – flawlessly, consistently and under the most demanding and crucial circumstances. Not only is eTap 100% wireless, it also incorporates racecar-inspired paddle shifting logic. This logic renders it nearly impossible to mistake an upshift for a downshift, and it’s a logic never-before possible with wired or mechanical systems.
With a built-in encryption algorithm that’s more secure than any cash machine, ensuring a near-zero chance for interference, and featuring an extremely low group weight that you’ve come to expect from SRAM RED, eTap is engineered to excel on the race course.
Its battery power is also revolutionary – incorporating light, quick-charging, removable and interchangeable battery packs attached to each derailleur. And with no wires to deal with, it provides the world’s fastest and easiest installation and setup. eTap has been rigorously and successfully tested for years on the WorldTour level. And now, it’s ready for the rest of the world. The rest of the world that has been waiting for true advancement.

SRAM RED eTap. Are you ready to shift forward?