My Esel brings ultimate joy of riding a bike, because it adapts, always and uncompromisingly, to the individual physical characteristics and the personal design ideas. Customers can create the bikes themselves through the Online-Configurator. The future customer as a Co-creator stands at the center of our work, right from the start. The My Esel bikes are manufactured for each client individually and take into consideration the physical characteristics, the riding style of the client and the design wishes They are robust and weather resistant (ISO Certified), produced locally, fairly and sustainably. Come and test the online configuration live at the Berliner Fahrradschau!