At Huez* we see a future where bicycles are the most popular way to get around. We visualize a world where modern sportswear is so enriched with technology, that people are able to live in style and be more healthy than ever before.

To make our clothing, we’ve drawn inspiration from the most amazing places on the planet, and used the finest materials from Europe, USA and Japan. We deliver performance and style for the competitive road racer, everyday cyclist and for all you people who just like to have fun on your bikes.