fi’zi:k is a racing brand. It represents beauty, speed, passion; freedom for those who race against each other, race against the clock and for enthusiast cyclists around the world who identify with the feeling of ‘The fire of competition’. fi’zi:k is built on comfort. A comfortable rider can train, perform, and race at their highest level without the distraction of pain. fi ́zi:k ‘s success in the market is founded on an innovative approach to form and a unique understanding of the human body.
Cycling is an expression. It expresses the individual’s passion to experience the world from a constantly moving vantage point. The passion to live life by pushing the limits of human achievement. And the passion of personal choice. fi’zi:k is your partner to reach higher peaks while racing bike as in your everyday life.