HAPPAREL Bicycles is a Berlin startup that was founded in 2014 by bike enthusiasts Eberhard Schilling and Antoine Capeyron. The idea of developing reflecting bikes and accessories stems from their background in product design on the one hand, and on the other, their enthusiasm for the design and riding of city bikes. The enhancement of common bike frames with reflecting details was the kickoff. The aspiration to achieve tangible, higher visibility without abandoning the aesthetics, as is often the case with most commercially available products, was always present. As a result of this idea, a whole range of individual applications were created, from spoke design to completely reflective frames.